The Backstory

Annalisa Fox started this journey as an ambitious artist, opening her own advertising agency in northwestern New Jersey in 1987, servicing clients from sectors including retail, healthcare, pharmaceutical, real estate, professional services, and manufacturing for over seven years. Then came a tenure as a graphic designer and buyer with Calvin Klein Cosmetics, which gave her responsibility for designing and producing promotional packaging and related items for the fragrances. Concept-to-shelf, she managed these projects and handled all aspects of multi-million dollar purchases, adding to and maintaining the prestige look and feel of an iconic brand. Additionally, she has honed product development, strategic sourcing and project management skills at other global entities, such as Merck, QVC and luxury liquor giants such as Diageo, Bacardi and Campari.

Taking into consideration all of this, it is ultimately the underlying passion that she possesses, along with her insightful business acumen which would allow her to become a very valuable contributor to your team. Her recent real estate experience, including a 4-year stint as marketing director for a boutique luxury brokerage and, more recently, as a licensed Realtor®, provides her with a rare 360º view of real estate marketing. Whether you could use assistance with designing a direct mail campaign, creating a digital media strategy or developing a brand identity, she would welcome the chance to discuss your challenges and opportunities – and how she could lend her expertise.


Meet the Team

ImpressionsRE is currently in startup mode, with big ambitions and the talent, resources, and grit to grow into
a force to be reckoned with. Remember, size isn't everything.

Annalisa Fox

Founder & CEO

Creative Director, Graphic Designer, Operations Manager, Business Consultant and Realtor® - Annalisa has the qualifications and the drive to do it all!

Karen McMahon

Director of Performance Marketing

Karen brings over 10 years of affiliate marketing experience and 20 years of traditional marketing, strategy and business development experience to ImpressionsRE. She has worked as a high-growth affiliate manager for major advertisers, and as a successful publisher of the loyalty model fundraising program, Karen’s wide range of business experience, “thinking outside-the-box” creative ideas and natural intuition direct her to successfully meet the needs of clients.

Melissa Clarke

Content Manager and Copywriter

Melissa's authentic self is fueled through photography, writing, and design. She brings 20+ years experience from the advertising and public relations agency realm, where her talented voice could be heard in copywriting, creative direction and video production roles. She resides with her sweet rescue dog Ryleigh, a growing collection of vinyl records, several unfinished art projects, and the dream of learning to play guitar. She published her first book of poetry, A Thousand Wishes, in 2015 and you can find more of her inspiring work at

zoe fox

Office Manager

Faithful companion and watchdog, Zoe keeps the office secure and running smoothly!

oliver fox


Oliver is the Chief Napping Officer. No one does it better!

Next Steps...

Contact us today for a complimentary assessment of your current marketing plan!