Agent Brand Identity
Ventana Fine Properties and Marie Heilman
Ventana Fine Properties is a luxury boutique real estate agency located in Scottsdale, AZ, where Annalisa filled the role of Director of Marketing. There she developed marketing plans and directed concept, design, and production of all marketing efforts and materials. Under her direction, Ventana launched its monthly magazine, Art de Vivre.
Marie Heilman is an associate broker at Berkshire Hathaway HomeServices – Arizona Properties and wanted a unique brand identity to set her apart from the competition. Collaboration uniting Marie’s vision for her brand and Annalisa’s ability to translate that into compelling graphics yielded a show-stopping graphic that is increasing Marie’s visibility and getting the attention of buyers and sellers.
Wine & Spirits Packaging
Calvin Klein Cosmetics and Saxco International
As one of two graphic designers for Calvin Klein prestige fragrances, collaborating with marketing colleagues and Calvin Klein’s design team, Annalisa contributed heavily to the conception, design, and production of all consumer packaging. After Calvin Klein Cosmetics was acquired by Unilever, she held the position of Senior Buyer, Promotional Packaging. This provided her with invaluable experience in design, print production and project management – all while acquiring a distinct sense of a luxury brand and its place in the market.
As Product Development Manager at Saxco International, Annalisa developed, sourced and produced packing projects for luxury liquor giants such as Diageo, Bacardi and Campari included glass bottle design, decoration, closures and secondary packaging and were produced utilizing suppliers in North America, South America, Europe and Asia.
Annalisa and her ad agency, Evergreen Communications, was retained by company founder Steve Mandell to design a logo for his new party supply store in East Hanover, New Jersey. Her team completed the store’s brand identity (letterhead, store signage, private label supplies, employee attire, etc.) and produced everything from newspaper ads and direct mail fliers to network television spots in the New York Metro market. The work was the foundation that started Party City off to becoming a household brand, with nearly 800 current North American locations.